�㽶��Ƶֱ�� - �㽶��Ƶֱ�� is the Tuner's Source for Modified Car Culture since 1999

GRIDLIFE Paddock Vibes Windbreaker Safety Crew

2022-09-30T15:22:00+00:00

No one will miss you in your GRIDLIFE Highlighter Yellow Full Zip Windbreaker!

GRIDLIFE Paddock Vibes Safety Crew Windbreaker and many of their cool-weather items are now on sale. Say PEACE OUT to Summer and hello to our Hoodie Season Sale! 25% discount on all cool weather items applied automatically at checkout.

GRIDLIFE Paddock Vibes Windbreaker Safety Crew

MSRP: $65.00 USD

For more info, visit shop.grid.life.

Automotive Industry Veteran RJ de Vera Joins SEMA As Vice President of Marketing

2022-03-14T13:56:39+00:00

DIAMOND BAR, Calif. (March 14, 2022) – SEMA (Specialty Equipment Market Association), the host of the aftermarket industry’s premier products trade event, the SEMA Show, has announced RJ de Vera as its Vice President of Marketing.

De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar's Car Care brand. He will be developing and implementing a modernized multi-channel marketing strategy for SEMA with a digital-first focus to expand brand awareness and build customer affinity for SEMA and its members.

"RJ is an industry icon, having worked in and with the aftermarket specialty business for nearly 30 years. It's a thrill to have him join the SEMA leadership team," said SEMA Senior VP of Operations Bill Miller. "He will surely be an asset to our growth in the coming years, and we look forward to seeing what he will bring to the organization."

Prior to 3M/Meguiar's, de Vera worked with OEMs including Honda, Lexus, Mitsubishi, Mazda, and Scion to build corporate image vehicles. He also helped American Racing, Veilside Japan, and Vorsteiner design and market aftermarket parts and accessories, while also consulting on automotive-related marketing initiatives with numerous brands, including Pepsi Co., Valvoline, Boost Mobile, Michelin/BF Goodrich, and Microsoft/XBOX.

"I have attended every SEMA show since 1997 and have had the honor of being a judge for the SEMA Show's Battle of Builders series for the past six years," said de Vera. "I am honored to expand my role within the association and hope to have a positive impact on the industry and culture that I love."

Early in his career, he was part of the team at Petersen Publishing that led the charge to popularize sport compact culture with Super Street Magazine. In addition, de Vera helped promote the first National Import Racing Association (NIRA) events and assisted Universal Studios in launching “The Fast and the Furious” movie franchise as a consultant and actor. He also served as a judge, host, and content strategist for MTV's "Trick It Out" series.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $47.89 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.

Lisa Kubo Joins McLeod Racing as Director of Sport Compact Sales

2022-03-08T15:00:00+00:00

March 8, 2022 (ANAHEIM, CA) - Import racing star and industry veteran, Lisa Kubo, will join the McLeod Racing family as the Director of Sport Compact Sales. For over 27 years, Kubo has lived and breathed the sport compact lifestyle so it only made sense to bring her on board with McLeod Racing.

Lisa Kubo, the first sport compact FWD driver to break into the seven-second zone, has an immense background in the sport compact world. As a professional drag racer of 12 years, Kubo brings a world of knowledge and connections to help grow and strengthen the McLeod Tuner Series line. And to be part of her journey as she re-emerges on to the scene, McLeod sees the opportunity to grow with race teams and engineers to bring the best products on the market.

“I’m really excited about this next chapter,” says Lisa Kubo. “To join the team that Paul Lee has assembled is a true honor. Every person here is a racer and they love the aftermarket just like I do. It’ll be fun to broadcast the quality and the commitment that McLeod Racing has placed in the sport compact world.”

McLeod Racing continues to grow with new applications for both the sport compact and European markets. As the industry leader in drivetrain components since 1971, customers can expect first class innovation with a strong technical support system. McLeod’s President, Paul Lee, continues to revolutionize the drivetrain market by bringing together a team of people who love what they do and are car enthusiasts themselves.

“I’ve been friends with Lisa and her family for many years,” says McLeod Racing president, Paul Lee. “I’ve always thought that with her vast experience in this arena of drag racing and the sport compact aftermarket, she would be a tremendous asset to our team. I am happy that she has finally joined the McLeod team.”

To find out more about the McLeod Racing product line, be sure to head over to mcleodracing.com. Welcome to the team Lisa!

Check out Lisa Kubo's �㽶��Ƶֱ�� Legends Feature HERE!

About McLeod Racing, LLC.
McLeod Racing, LLC is a leading global supplier of clutch kits, clutch components, hydraulics, flywheels, bellhousings and other performance driveline products. McLeod is proud to have been providing cutting edge products, and industry leading service to the world’s foremost performance automotive, light truck and racing enthusiasts, for 50 years. For more information regarding premium high performance driveline products from McLeod Racing, please visit www.mcleodracing.com.

Spot The Differences: Toyo Tires Treadpass

2022-03-04T22:14:33+00:00

In this edition of Spot The Differences, we look in the pages of �㽶��Ƶֱ�� #169. Can you spot the 10 differences in this photo of the Toyo Tires Treadpass at SEMA? Input the 10 CORRECT answers to this puzzle, and upload a picture of your answers (if available), below for a chance to win a �㽶��Ƶֱ�� Fan Pack, which includes: Formula Drift 10th Anniversary Photo Book �㽶��Ƶֱ�� magazines �㽶��Ƶֱ�� stickers Good Luck!

Download the Spot The Differences

Spot The Differences: Lebs Hadi's RB26DETT 1992 Nissan 300ZX

2022-02-04T22:30:51+00:00

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Spot The Differences: Ethan's 1996 Toyota Mark II

2021-12-01T22:34:05+00:00

In this edition of Spot The Differences, we look in the pages of �㽶��Ƶֱ�� #168. Can you spot the 10 differences in this photo of Ethan's 1996 Toyota Mark II? Input the 10 CORRECT answers to this puzzle, and upload a picture of your answers (if available), below for a chance to win a �㽶��Ƶֱ�� Fan Pack, which includes:

Formula Drift 10th Anniversary Photo Book
�㽶��Ƶֱ�� magazines
�㽶��Ƶֱ�� stickers

Good Luck!

Download the Spot The Differences

Spot The Differences: Tim Lajambe's 1990 Mercedes-Benz 190

2021-10-01T20:51:49+00:00

In this edition of Spot The Differences, we look in the pages of �㽶��Ƶֱ�� #167. Can you spot the 10 differences in this photo of Tim Lajambe's 1990 Mercedes-Benz 190? Input the 10 CORRECT answers to this puzzle, and upload a picture of your answers (if available), below for a chance to win a �㽶��Ƶֱ�� Fan Pack, which includes:

Formula Drift 10th Anniversary Photo Book
�㽶��Ƶֱ�� magazines
�㽶��Ƶֱ�� stickers

Good Luck!

Download the Spot The Differences