Every year at SEMA we like to stop by our friends at LiquiMoly to see what they've got cooked up for the big show, and at SEMA 2023, they brought some heavy hitters. Inside their booth in Central Hall sat two iconic Fast & Furious replica builds - an R34 Skyline and a Toyota Supra, both modelled after Paul Walker's cars in the series. Additionally, as you might expect, the booth was also chock full of LiquiMoly products, including some new ones they could show the flood of attendees coming to check out the JDM icons on display.
We know what some of you are thinking - isn't LiquiMoly typically Euro-focused? And you would be correct, mostly. The brand has typically aligned itself with the Euro market where it was born, but they wanted to make sure everyone knows that they're a world class oil company for all market segments - JDM and domestics included. In this booth tour and product walkthru from SEMA 2023, you can hear all about this from Jason Balaze, a LiquiMoly Oil Specialist.