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DIAMOND BAR, Calif. (Nov. 2, 2021) 鈥� The 2021 Specialty Equipment Market Association (SEMA) Show opened this morning, officially kicking off with an industry breakfast featuring some of the hottest new products and special guest Jay Leno teasing a customized Mustang built for musician Keith Urban. With more than 1,300 exhibiting companies and 51,000 buyers confirmed to date, this year鈥檚 SEMA Show 鈥� which runs through November 5 鈥� marks the first full-facility event to take place at the Las Vegas Convention Center since the pandemic.

 

鈥淭here is a lot of pent-up demand to reconnect in person,鈥� said SEMA VP of Events Tom Gattuso. 鈥淏uyers are excited to see what鈥檚 new in the industry, and manufacturers are anxious to showcase what they鈥檝e been working on for the past two years. The energy and passion on the Show floor is tremendous.鈥�
 
Exhibitors wasted no time to showcase their new products and make industry announcements, as customers enthusiastically navigated the convention center seeking to develop new partnerships and strengthen existing ones. 
 
鈥淲e believe in the value of the SEMA Show and are excited to see our industry colleagues for the first time in two years,鈥� said OPTIMA Batteries Director of Marketing Cameron Douglass. 鈥淲e鈥檙e thrilled we were able to bring the excitement of the OUSCI race to the Show and have already reconnected with many of our buyers, distributors and partners, setting the stage for a great week.鈥�
 
To help visitors stay on top of trends and opportunities, the SEMA Show includes a dedicated 鈥淪EMA Electrified鈥� area where new innovations and cutting-edge technology took center stage. Located in the new West Hall, SEMA Electrified includes electric vehicles and products designed for modifying electric vehicles or converting vehicles to electric power. Nearby, an expanded 鈥淪EMA Overland Experience鈥� highlights another new profit center for aftermarket businesses. Whether it is rooftop tents, awnings, portable kitchen systems, and related products on display, SEMA Overland Experience helps businesses visualize and see the opportunities in the extreme.
 
Other SEMA Show highlights include the largest collection of Chip Foose-built vehicles featured in a special corral that highlights some of the most influential and important vehicles created at Foose Design; a display of over 50 off-road racing vehicles ranging from motorcycles to trophy trucks in SCORE鈥檚 鈥淏aja 1000 Experience鈥�; an exclusive West Coast Customs Edition wide body kit on a Dodge Charger and a Dodge Challenger in the West Coast Customs Experience; and interactive driving demos in the Hoonigan Burnyard Bash and the 鈥淔ord Out Front鈥� experience.
 
鈥淭his is something we haven鈥檛 been able to do for almost two years, and we wouldn鈥檛 miss the opportunity to connect with manufacturers and others at SEMA 2021,鈥� said Daryl Sampson, Turn 14 Distribution Vice President of Marketing. 鈥淲e鈥檝e upped our participation this year and all three of our booths have received a tremendous response already, and we鈥檙e looking forward to a productive and memorable week.鈥�
 
For more information about the Nov. 2-5, 2021 SEMA Show, visit .
 
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at  or