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September 13, 2010 - Second Skin is now owned by Ken and Sue Kanefield, newcomers to the 12 volt industry.

After 22 years in the auto glass business, Ken decided that the timing was good to pursue an entirely new venture. Ken remarked, 鈥淭he auto glass business was extremely good to my family and I for many years; but, I just didn鈥檛 feel challenged by it any longer. After I sold the business, I began looking for a challenge in a different segment of the automotive industry. When I came across Second Skin, I was immediately drawn to it.鈥�

Second Skin was started in 2002 by Anthony Collova. Collova attributes a significant part of Second Skin鈥檚 success to his social and web marketing efforts. 鈥淚t was important to me to sell Second Skin to someone that I felt could take it to the next level and Ken and Sue couldn鈥檛 be a better fit,鈥� commented Collova. He continued, 鈥淚 spent the last eight years building Second Skin and I鈥檓 confident that Ken and Sue will be equally as successful.鈥� Max Kanefield, Ken & Sue鈥檚 son, is following Collova鈥檚 lead by keeping
Second Skin actively involved all over the web.

As Ken and Sue are new to the 12 volt industry, they are eager to become involved. Immediate plans are to put Second Skin products to work as they have a complete audio / video system installed in Sue鈥檚 2004 Honda Odyssey. Next on the list will be Ken鈥檚 2009 Lexus RX-350. Ken had the following to say in regards to the upgrades, 鈥淲e are anxious to get our products in our own vehicles. I was into car stereo when I was younger and now that we are in the business, I can think of no better way to familiarize us with our customers鈥� needs. I am very excited to improve the audio systems in both of our vehicles and what we鈥檒l be able to learn as a result.鈥�

The Kanefields are in the process of relocating Second Skin headquarters to their home town of Tucson, AZ. This should be completed by the end of September. In the meantime, it鈥檚 business as usual and the Kanefields don鈥檛 intend to miss a beat.

For more info, contact Second Skin Audio at (800) 679-8511, or visit .