Name: Jeffrey Liu
Company: Jeffrey Liu Photography
Location: Rego Park, New York
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Describe in a sentence who you are.
I am a photographer that is currently freelancing. I鈥檓 trying not to be locked in a 9 to 5 day job that is unrelated to photography.
Where were you born, and do you still live there now?
Queens, New York.
Did you go to school for photography or was it something you picked up yourself?
I went to school for Engineering originally, but I never really saw it was in my end career path. I ended up switching majors and picked up a camera for our college paper. From there I learned how to used a DSLR and then interned with a few different photographers.
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What鈥檚 your style?
I like to keep things realistic, as well as isolation and getting a shot as it happens. Clean areas and nicely kept backgrounds are also my favorite.
What kind of equipment do you use?
Lightroom 5 is mainly what I use to edit most of my work. I use Photoshop CS5 when I need to edit rigs out or do composites. Most of my work needs minor correcting. I used a Nikon d700, two of them because I usually carry one hefty 135mm 2.0F prime and then a wide/zoom lens at the same time.
I also use Profoto D1 monoheads from my previous assisting job in fashion photography. I earned a set of Profoto d1s which are costly but produce an amazing quality of light. Not to mentioned they are air controlled and wireless, so I can change the power of the heads or shut them off and on from my remote.
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Do you have any favourite locations for shooting?
I used to like shooting in a studio but it became boring over time. Even though all the cars were exotics and all the studio work was extensive, sometimes you couldn't get the right results with what you had to work with. Not to mention it wasn't really a well setup studio. It had a cyc wall and all but no calibrated lighting.
I prefer to shoot in locations that are related to the car or owner. It tells you a story or where they are coming from. Not all stories are elaborate but it just might be enough to make a picture say more.
What has been your most memorable assignment or vehicle/model to work with?
Possibly the shoot for Ravspec, Deer Park. We were shooting a Subaru BRZ in a warehouse. It was pretty tight and I didn't expect much out of it, but I made it work. It did take some time but I was able to get some great usable shots out of a small space even with the limited angles and views.
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What would you say to other enthusiast photographers out there who aspire to become a great writer/photographer/videographer?
Keep on working on what you know, but also step out of the box and try new things. If you don't try you won't even know the results.
Any finals words?
Nothing is ever easy, but keep doing what you do best.
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