Alpine Now Shipping IDA-X305S World's First Headunit With Pandora Control

iDA-X305S

*Breaking News: The Alpine IDA-X305S works with Apple iPhone 4G available June 24, 2010

TORRANCE, Calif., March 31, 2010 鈥 Fans of Pandora Internet Radio now can enjoy an integrated Pandora experience in the car with the iDA-X305S Digital Media Receiver, currently shipping from Alpine Electronics of America, Inc. 聽The iDA-X305S is the world鈥檚 first receiver to provide direct, in-dash control of Pandora Internet Radio for the in-vehicle environment.

Pandora is a free, personalized Internet radio service that allows users to create their own stations with music they like, based on musical characteristics from an artist or song. 聽The iDA-X305S gives users control of their Pandora stations via the iPhone庐.

Pandora Control from the Dash


Stations previously created on a user鈥檚 Pandora account can be played and further personalized through the iDA-X305S using the iPhone and the PandoraLink for Alpine App, which is available now as a free download from the App Store. 聽Pandora鈥檚 thumbs up/down rating system is optimized in the dash by using the double-action rotary encoder knob on the iDA-X305S. 聽Pressing the exterior ring of the knob and turning it to the right activates the thumbs up command, indicating positive feedback for the song, which provides the feedback to Pandora to add similar songs to your station. 聽Pressing the ring and turning it to the left activates the thumbs down command. 聽Thumbs up/down icons are displayed on the iDA-X305S鈥檚 high-resolution 2.2-inch color TFT screen, which also shows artist, album, song title information and album art. 聽Another convenient feature is the ability to bookmark songs for later purchase, through a simple press of the 鈥淧reset/Bookmark鈥 button on the face of the iDA-X305S. 聽

鈥淭he iDA-X305S represents an expansion of a fully engaged Pandora experience into vehicles,鈥 said Mike Anderson, assistant vice president, sales, Alpine Electronics. 聽鈥淔eatures such as song rating and bookmarking, combined with Alpine鈥檚 legendary sound quality, make this an innovative, industry-leading product.鈥

鈥淲ith the explosion of Pandora mobile in the past 18 months, the message from our users has been clear: get Pandora into the car!鈥 said Pandora鈥檚 Founder, Tim Westergren. 聽鈥淣early half of all radio listening happens in the car and we鈥檙e extremely pleased that innovative products such as Alpine鈥檚 iDA-X305S are going to fulfill consumer demand in an easy-to-use manner. 聽The car is an important arena to Pandora, and we鈥檙e thrilled that Alpine is a part of enabling us to play in that space.鈥

Digital USB Connection for Superior Sound Quality

The iDA-X305S has a digital USB connection for superb sound from the iPod, iPhone or other digital media sources. 聽It also allows for connectivity to USB memory devices and other MTP-compatible portable MP3 players. 聽The iDA-X305S meets the specifications for 鈥淢ade for iPod鈥 and 鈥淲orks with iPhone鈥 and is compatible with an iPhone or any iPod with a 30-PIN dock connector. 聽Alpine鈥檚 own Quick Search鈩 file navigation feature allows for fast and logical access to large iPod and iPhone playlists.

The iDA-X305S can serve as the starting point for building a system that includes other digital media sources and playback formats. 聽Add-on options include satellite radio, HD Radio鈩, and Bluetooth wireless technology for hands-free phone calling. 聽(Separate tuners/adapters and subscriptions may be required.)

Specifications, Pricing and Availability

The iDA-X305S is available now for $400 SRI at authorized Alpine dealers in the U.S. 聽Please visit to locate a retailer.

Pandora and Pandora Internet Radio are registered trademarks of Pandora Media, Inc. 聽iPod, iPhone, Made for iPod, and Works with iPhone are trademarks of Apple, Inc. 聽The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Alpine Electronics, Inc. is under license. 聽Other trademarks and trade names are those of their respective owners.

About Alpine Electronics

Alpine Electronics is an automotive electronics manufacturer that supports drivers in over 60 countries and provides the world鈥檚 leading auto makers with audio, video, navigation and driver assistance products. 聽The company specializes in system integration solutions with innovative vehicle entertainment and information technologies.

Alpine鈥檚 R&D and manufacturing facilities in Japan, China, Europe and North America ensure that all products address the real world requirements of drivers in each market. 聽The company is committed to developing products that are safe, comfortable and eco-friendly for the automotive environment.

For more information about Alpine鈥檚 aftermarket products, visit . 聽For more information about Alpine Electronics, visit .

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