TORRANCE, Calif. (October 6, 2010) 鈥� As an added value for customers, Toyota today announced that new Toyota and Scion vehicles1 will now come standard with Toyota Care and Scion Service Boost . These two new plans offer complimentary normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
The two maintenance plans, which go into effect today, make Toyota the first full-line brand to offer a complimentary maintenance plan standard on new Toyota vehicles within its line-up. The brand began offering complimentary maintenance plans this spring as part of its seasonal sales programs. Due to the favorable response from customers, including 73-percent who said it improved their confidence in Toyota, both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.
鈥淭he two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,鈥� said Bob Carter, Toyota Division group vice president and general manager. 鈥淭he new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.鈥�
Both maintenance plans cover all normal factory-recommended maintenance services outlined in each vehicle鈥檚 owners manual, which includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts, etc.). Additional details will be available through Toyota & Scion dealers.
The Toyota Care program will be supported by an ad campaign from Toyota鈥檚 advertising agency Saatchi & Saatchi. The television ads begin airing nationally today, with the campaign extending to print, outdoor, online and digital later in the month. The message emphasizes peace of mind and worry-free maintenance.
Scion Service Boost will be supported through a variety of marketing and media outlets through Scion鈥檚 marketing partners.
1 Covers factory scheduled service. Plan is 2 years or 25,000 miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details.
Related Articles
Volkswagen's Ketchup Brand "Gew眉rz" Hits America for Limited Time
Volkswagen is no stranger to iconic creations, but this time, it鈥檚 not about cars - it鈥檚 about a specific brand of ketchup. VW's Gew眉rz Ketchup Brand...
Throwback: 5 Vehicles from 香蕉视频直播 in 2008
We're back again with everyone's favorite throwback series. As part of an ongoing series for our 25th anniversary here at 香蕉视频直播, we've been taking a...
ACT Mod-Twin Clutch for LS1/LS2/LS3/LS6/LS7
Advanced Clutch Technology (ACT) introduces the 10.5-inch Mod-Twin Clutch Kits, specifically engineered for the LS1, LS2, LS3, LS6, and LS7 engines...
Recaro (GmbH) Files for Bankruptcy
In a surprising turn of events, the Esslingen District Court in Germany has ordered the legendary car-seat maker Recaro into self-administration,...
GrimmSpeed Pitch Stop Mount
When manufacturers design OEM chassis mounts, the primary focus often lies on minimizing noise, vibrations, and harshness (NVH), as well as keeping...
V12 Champion: John Proulx's V12 Subaru Hatchback
The signature rumble of the Subaru boxer engine, whether it has equal or unequal-length headers, is one of the most recognizable exhaust notes in the...