Falken Tire, a manufacturer of high performance on- and off-road tires, will continue its strong relationship with Microsoft in anticipation of the launch of Forza Motorsport 5 by conducting a special design contest for its newest Formula Drift entry.
Currently the best-rated videogame racing franchise of the past 10 years, the new Forza Motorsport 5 game is slated to be released on the 鈥渁ll-in-one games and entertainment system鈥� 鈥� according to Microsoft officials 鈥� the new Xbox One. In anticipation of the November 22 launch, Forza Motorsport 5 will be at the heart of a nine-week promotional effort Falken Tire has set in motion beginning late November. The contest will encourage gamers and Falken Tire customers from around the world to submit their design for the new Subaru BRZ competition car to be driven by 2011 Formula D Champion Daijiro 鈥淒ai鈥� Yoshihara for the 2014 drift season.
鈥淔alken Tire is again reaching out to the Forza online community to ask people to create their own one-of-a-kind Falken livery for Team Falken鈥檚 new Subaru BRZ,鈥� said Nick Fousekis, Falken Director of Motorsports Marketing. 鈥淲e are asking players to submit their Forza 5 Motorsport screenshot-based designs to Falken Tire鈥檚 Facebook page.鈥�
鈥淭he winning design will live on Dai鈥檚 Subaru BRZ for the entire season,鈥� declared Jonathon Bradford, Team Falken鈥檚 Formula Drift Supervisor. 鈥淏eing a part of this very important network of Forza Motorsport players is key to building awareness of our brand as well as the Formula Drift Championship,鈥� he stressed.鈥淲e suspect there鈥檚 a very strong crossover among fans and participants of both sports, and they鈥檙e also likely Falken customers.鈥�
Added Fousekis: 鈥淲e are pleased Discount Tire will return to co-sponsor Dai鈥檚 new BRZ for the 2014 season, and with SPD Metal Works handling the building of the car, Dai has set the bar high for his championship effort. I know he鈥檚 also excited 鈥� as we all are 鈥� about having a special look designed by a Forza Motorsport 5 player.鈥�
Working in conjunction with Turn 10 Studios, the contest will begin during the final week of November and run until the 31st of January 2014. Official Falken and Falken Sponsor Logos must be integrated into the submitted designs, with visibility from all corners of the car (quarter panels, and the center of front and rear bumpers). In addition, Falken鈥檚 2014 partner sponsors鈥� logos must be included, which are: Discount Tire; Sam鈥檚 Autoland; BC; Sparco; SPD Metal Works; and Mobil 1. In addition, a 鈥渃reative interpretation of the traditional 鈥楩alken Scallops鈥� livery should be included,鈥� according to Fousekis.